the challenge

Tiffany’s old logo and website didn’t reflect the caliber of her work. As a Learning Solutions Architect, she needed a cohesive brand and portfolio that spoke to corporate training leaders, recruiters, and collaborators—without feeling academic or outdated.

the solution

We developed a vibrant, contemporary brand identity centered on the new “Learning Beyond Design” mark—a bold, modern monogram symbolizing growth, connection, and innovation. The accompanying Duda site was designed to showcase her expertise through a clean, structured layout that’s visually engaging, mobile-friendly, and easy to update.

the result

Tiffany’s refreshed brand and website now convey professionalism, confidence, and creativity. The new identity has helped her attract higher-value contracts, expand her network, and confidently present herself as a leading expert in instructional design and learning strategy.

client

Tiffany Smith, Learning Solutions Architect

role(s)

Visual Direction

Web Development

Brand Design

UX/UI

tools

Illustrator

Photoshop

Duda Web Builder