PROBLEM
Hagen Rosskopf Earle was losing a name on the door. It was a great time to update the firm’s outdated, stodgy, not-so-mobile-friendly website and identity.
SOLUTION
A more approachable Wordpress site fulfilling the firm's objectives, including:
- A fresh, friendly, more professional presence
- Incorporate new name and brand identity
- Simplified information architecture
- Increased leads and engagement
- Reflect the company’s expertise on Bike Law and Scooter injuries
- Stand out from the competition
- Functional forms, more ways for clients to contact the company and get their questions answered
MY CONTRIBUTION
I became involved halfway through the project, so I played catch-up by working with Creative Director, Content Strategist and Digital Strategist to research strategy, acquire brand guidelines, project assets and content, and:
- Design
- Image curation & optimization
- Site map, layout & page flows
- Light copywriting, editing, proofreading
- Custom coding, modules
- PPC ads
- Mobile optimization
- QA & feedback
TEAM
Collaborated with an Agile team of 6
TOOLS
Wordpress
Beaver Builder
HTML/CSS,
Adobe Photoshop
Adobe Illustrator
DURATION
2.5 weeks
URL
IMPACT
- No more boring law site, the home page wows and the HR's authority and focus is prominent
- 10x usability or killer user experience
- Powerful content and CTAs
FACEBOOK COMMENTS
“Very effective. It really shows how good your firm is. They are very successful in serving their clients.”
“Awesome!”
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